SERVICES
Graphic Design, Pattern Design, Typography, Campaign Design
URL
www.aberdeenmall.ca

Aberdeen Mall

Challenge

Kamloops-based Aberdeen Mall approached Straydog seeking a graphic design agency in Vancouver that could develop designs and messaging that would facilitate shopper engagement and assist in with their advertising and marketing efforts. 

Background

In a retail environment like a shopping mall, where new promotions are introduced on a regular basis, the graphic design system needed to be flexible enough to fit a wide variety of applications and signage platforms, but simple enought to capture the attention of shoppers immediately. 

Action

We developed graphic designs for various marketing pieces and introduced a suite of pattern designs that perform just as well on the website as they do on floor-to-ceiling signage. We worked with key campaign messaging and developed fun typography and patterns that engage the shopper and add a creative spark to the shopping experience. Working closely with internal team at Aberdeen Mall, we ensured the advertising design would meet the Mall's business objectives and budget. 

Outcome

The fresh shopping mall designs have helped lay the groundwork for three exciting new campaigns for Aberdeen Mall — Mother's Day, Father's Day and Summer. Best of all, the new look is a hit with customers and getting lots of positive feedback.

Website: aberdeenmall.ca