When developing a brand, it takes a great deal of time and research.

There are several factors that play a pivotal role in creating a brand. Each aspect that makes up a successful brand has a distinct level of importance, and each of these aspects have a particular heirarchy.

Successful Brand Elements

Consistency

36.0%

Understanding of Customer / Target

18.2%

Messaging / Communication

14.7%

Graphic Imagery / Design / Identity

12.8%

Relevance

12.4%

Differentiation / Uniqueness

12.0%

Key Stakeholder Buy-in

10.9%

Positioning

9.7%

Clarity

8.9%

Connection to Customer

8.1%

Awareness / Recall / Memorability

7.0%

Focus

7.0%

Authenticity / Transparency

5.4%

Leadership

4.3%

Budget / Cost

3.5%

Strategy

3.5%

Product

3.1%

Research

2.3%

Innovation

2.3%

Simplicity

2.3%

Delivering on Promises

1.6%

Public Relations

0.8%

People

0.8%

Marketing

0.8%

Advertising

0.4%