Our award-winning package designs reflect creativity and messaging that is: distinct, memorable and always on-brand.
Successful Packaging
Vital to your brand image.
A successful package starts with ensuring the product or brand emerges from a simple and motivating idea that is well-differentiated from competition and meaningful to shoppers – not a variation-on-a-theme of what’s already out there.
At Straydog, we’re passionate about expressing your brand message and personality with a clean, eye-catching and well designed package. It’s important for us to collaborate closely with you, working to understand your industry and categories; your business goals and brand strategies.
However, beautiful packaging in and of itself doesn’t sell. Communication does. And it must be the right kind of communication. It must be communication that is grounded in an effectively conceived and managed brand strategy.
Great Package Design
Great Package Design
It’s estimated that between 73 and 85% of purchase decisions are made at the point of sale, and in a very short amount of time. Packaging design therefore plays a significant role in this decision process as it’s often the only factor that differentiates two products.
We believe that truly effective packaging has the potential to elevate a seemingly commoditized product into something to be coveted. At Straydog, we can help turn your strategic objectives into vibrant and irresistible package design solutions.
The Brand Story
A brands values and promise should be reflected in the packaging through imagery, language and style. This will help to communicate the brands message and help to gain the consumers' attention, association and ultimately, acquisition. Consumers buy the “brand promise” and the package should necessarily reflect that promise.
The Appeal
Any time a product category is challenged with something startlingly new and unique, there’s a very good chance that that new package will succeed brilliantly. Physical and visual differentiation is crucial if you want to stand out in the marketplace.
The Desire
Successful products and package design create desire. Your brand's product success can be demonstrated when a consumer believes there is no substitue for your offering.
Package Design Capabilities
Package Design Capabilities
Package design capabilities in a nutshell
We’ve worked with a variety of product brands, developing their brand story, launching new products, designing retail programs, and extending their brand touchpoints at the store level.
Strategy
- Brand Development
- Brand Positioning
- Substrate Consultation
- Trademark Assistance
- UPC Code Assistance
- Supplier Sourcing
Design
- Concept Development
- Dieline Creation
- Graphic Design
- Illustration
- Copywriting
- Product Photography
Launch
- Social Media
- Distribution Assistance
- Merchandising Systems
- Seasonal Promotions
- Tradeshow Design
- QR Code Campaigns
