With customized profile pages and wallpapers, Vancouver Branding Agency Straydog Marketing + Design allows small businesses to extend their brand presence in an affordable manner to popular social media platforms such as Twitter , Facebook and YouTube.

If small businesses are going to spend the time and effort to engage in Social Media, it’s critical that they set themselves apart from their competition and that they be memorable. Branding may not get your name up in lights, but it’ll get you online recognition that can transition to offline recognition, which can then develop into a community that is interested in your products or services.

There are many advantages of using social media during the sales process, for customer service, sales prospecting and customer retention for small businesses. Data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010” finds that the three largest benefits of social media are; lead generation (50% of respondents), keeping up with the industry (45%), and monitoring online conversations (44%).

YouTube is a great way to introduce your business to new customers. Some businesses go after the viral video approach – something catchy and often funny, that has the chance to get a million clicks and end up on the national news.

Of course going viral is the exception not the norm, so you may want to take a more realistic approach – utilizing YouTube to add a new interactive element to your web design. Video allows you to do a better job of pitching your product or service in video instead of text. Customers often ‘pre qualify’ you based on their experience with what they read on your website or experience on Social Media, and video can show another dimension to you that consumers may not otherwise see.

Your Blog is one of the most effective methods of personal online branding. By developing a consistent tone and relevant topics, you can offer your consumers a taste of what you’re all about. Use the same brand tone throughout all of your Social Media Channels as well.

The number of social media networks and users continues to grow exponentially, making this marketing channel one that cannot be ignored. Marketing campaigns through social media present an opportunistic strategy to truly establish your brand and brand identity, as well as emotionally connect with your target markets.